By Jemimah Chungu
PIC credit: Queer In The World
LGBTQ fashion apparel business has grown aversely in recent years. Millions of money are made off rainbow color, unisex, “homo” clothes and others that are sold on online and physical stores globally.
This business is usually under estimated and/ or undocumented. Fashionable clothes and apparels are among many other products sold to the LGBTQ that profit millions to industries.
The LGBTQ annual pride month celebration in June has afforded companies a marketing opportunity to tap into the buying power of a group with growing financial, political and social clout.
This is another feeding of the Argument that the heavy support of the LGBTQ communities’ inclusion and rights that allege that they are driven by hidden financial, and Economical, agendas.
World Economic Forum reported
Recent research shows cities that embrace LGBT+ policies and interests are more entrepreneurial –
Economies that are more inclusive are better placed to recover from the shocks of the COVID-19 pandemic. In particular, cities that embrace diversity may reap an ‘inclusion dividend’ as they begin to rebuild their economies.
