By Jemima Chungu
Often times we focus on how fast fashion is depraved to the fashion world, economically, and to the environment. However we overlook the leads of fast fashion and unarguably why it is prevalent in society
The production of fast fashion has so much toil on the environment but so does other millions of industrial activities. Actually fast fashion has an ecological footprint because it reduces clothing waste through repurposing/ recycling/ recreating/ re-using of clothing.
Fast fashion is boosting small scale fashion businesses and industries at large. This because it is affordable and easily accessible for small scale and starter up fashion Businesses. Some Small and emerging fashion brands and designers have also depended on fast fashion to boost their brands and businesses.
At industrial level fast fashion as helped boost the economic environment. It has created jobs for production, distribution, janitorial work, Accounting, marketing, and engineering, just to mention a few among many others. It is also a profitable business on a large scale estimated at More than 170 billion USD In 2023which helps boost the economy especially after COVID-19.
Fast fashion has since benefited these businesses that can be as micro as individual businesses whilst supporting the production industries.
Due to the nature of Fast fashion, it produces variety of trends of fashion products especially apparel and hair extensions that are inexpensive whilst supporting trends.
Fast fashion is ‘a go to’ for trends for wearers as well as for micro- macro businesses and jobs among others.
